Kind Snacks

MAKE TIME FOR KIND.

Campaign:

When the world moves this fast our fuses are short. If we just had more time we’d be more thoughtful. With this campaign, we wanted to playfully invoke the optimism Kind was founded on. We reimagined cinematic warriors, family blow ups, and arch villains finding a moment of zen in the heat of battle. Ironically encouraging us that if these lunatics can take a deep breath, so can we. 

Work on spec.